Adobe’s Project Indigo camera app is evolving from a natural-look iPhone photography experiment into a broader creative playground. The app, originally designed to produce a more SLR-like image style, is now testing generative AI tools that can help users reimagine and refine their photos.
The positive shift is flexibility: Adobe says the new AI Playground is experimental, and users can opt out if they prefer to keep using Indigo as a traditional camera app. That approach gives photographers room to explore AI-assisted editing without losing access to the app’s original purpose.
Why it matters
- Generative AI can make advanced editing more approachable for everyday mobile photographers.
- Free access for a test group lowers the barrier to trying new creative workflows.
- Adobe’s experiment could help shape AI tools around real user behavior and creative needs.
While AI-generated photography continues to raise big questions about authenticity, Indigo’s update highlights a constructive path forward: giving users clear choice, creative control, and new ways to experiment with images directly from their phone.