Attie: Personal feeds built by your words
Bluesky’s Attie is a new AI assistant that makes it simple to craft custom social feeds using everyday language. Announced at the Atmosphere conference by former Bluesky leaders Jay Graber and Paul Frazee, Attie leverages Anthropic’s Claude to interpret user prompts like “posts about folklore, mythology, and traditional music” and produce focused, high-signal streams tailored to individual interests.
The app is built on top of the AT Protocol, which means custom feeds are designed with portability in mind. While custom feeds start out inside a standalone Attie app, Bluesky plans to make those feeds available inside Bluesky and other atproto apps — a move that could let people carry their personalized algorithms across different clients and communities.
That portability and natural-language workflow together highlight a positive shift in social media: users gain more control over algorithms shaping their experience. Attie can help niche creators and small communities surface their content to genuinely interested audiences, improving discoverability and reducing reliance on one-size-fits-all ranking systems.
Early availability as a separate app gives the team room to iterate, but the broader vision is clear — empower people to define their own feeds rather than simply accepting default algorithms. If integration into Bluesky and other atproto apps goes as planned, Attie could be an important step toward more user-directed, interoperable social experiences.