OpenAI launches a new $100 Pro tier to boost coding power for heavy users
OpenAI has rolled out a new ChatGPT Pro subscription priced at $100 per month, offering developers and power users a meaningful upgrade in coding capacity. According to the announcement, the new tier provides "5x more" usage of its Codex coding tool compared with the $20-per-month Plus plan, making it a strong choice for longer, high-effort coding sessions and sustained development workflows.
The new option sits between the existing $20 Plus tier and the $200 Pro tier, giving users more flexibility when choosing a plan that matches their needs and budgets. For teams and individual creators who routinely push models for extended coding tasks, the middle tier reduces friction and helps maintain workflow continuity without jumping to the highest-priced plan.
This move also sharpens competition with Anthropic’s Claude Max tier, which is priced similarly. Healthy competition between providers tends to speed up feature improvements, performance gains, and pricing innovation—ultimately benefiting end users who rely on these tools for software development, automation, and creative coding tasks.
Why it matters: by offering an intermediate option focused on Codex capacity, OpenAI is recognizing and supporting heavy usage patterns among developers and power users. The result is more choice, better-tailored plans, and continued momentum in the developer tooling ecosystem driven by competitive product evolution.