Verified brand help, right inside ChatGPT
OpenAI is bringing verified Business Agents to ChatGPT, allowing people to chat with official AI representatives from participating brands. The feature is starting in beta with eligible U.S. e-commerce and online service businesses.
For users, this could make online shopping and service research more convenient. If a business appears in a ChatGPT response, people may be able to open a conversation with its agent, ask about products or services, and follow up with questions such as how two offerings compare.
The biggest win is trust and convenience. By labeling these agents as verified, OpenAI is creating a clearer path for users to know they are interacting with an official brand presence rather than an unofficial or generic answer.
- Consumers get faster, conversational answers while researching purchases.
- Businesses gain a new AI-native channel for discovery and support.
- ChatGPT becomes more useful for real-world commerce and customer decision-making.
While still early, Business Agents show how AI assistants are moving from answering questions to connecting people with useful, trusted services. If successful, this could become a practical bridge between AI search, customer support, and online shopping.