OpenAI is expanding ChatGPT’s shopping capabilities with a new virtual try-on feature, allowing users to preview how clothing and accessories may look on them using their own photos.
The update also introduces a Favorites library, where users can save products they like and return to them later. Together, these tools make ChatGPT feel more like a personal shopping assistant that can help with discovery, comparison, and decision-making.
Why it matters
Online shopping often comes with uncertainty, especially around fit and style. AI-powered try-on experiences can help shoppers feel more confident before purchasing, potentially improving satisfaction and reducing friction in the buying process.
- More personalization: Users can see items in a context that is closer to their own appearance.
- Better convenience: Saving favorites makes it easier to organize shopping ideas.
- Everyday AI utility: The feature shows how conversational AI is moving beyond answers into practical consumer tools.