OpenAI launches a privacy-first, advertiser-friendly Ads Manager for ChatGPT (beta)
OpenAI has expanded ChatGPT ads with a new beta self-serve Ads Manager, giving businesses and marketers a streamlined way to create, bid on, and measure ad campaigns inside ChatGPT. The update introduces CPC bidding and enhanced measurement capabilities designed to help advertisers optimize performance without compromising user experience.
The new Ads Manager simplifies ad setup and campaign control, making it easier for small and medium-sized businesses to participate. With CPC bidding, advertisers can focus on direct response goals and pay for measurable engagement. The enhanced measurement tools deliver clearer insights into ad effectiveness so teams can iterate faster and make smarter budget decisions.
Importantly, these features are built with privacy at the forefront. OpenAI emphasizes that conversations remain separate from ads and that ad systems are designed to avoid using private chat content for targeting. This approach balances better advertising capabilities with protections that maintain user trust and a non-intrusive chat experience.
As a beta release, the Ads Manager marks a practical step toward broader, responsible monetization of conversational AI. Advertisers can explore the new tools now, and OpenAI plans to refine capabilities over time based on feedback—bringing more accessible, measurable, and privacy-preserving ad options to the ChatGPT ecosystem.
- Self-serve Ads Manager (beta) for direct campaign control
- CPC bidding for performance-focused campaigns
- Improved measurement tools for actionable insights
- Privacy-first design keeps conversations separate from ad systems