A new annual industry survey from the GDC Festival of Gaming shows that generative AI is continuing to gain ground in game development. According to the survey, 40% of developers now use generative AI as part of their job, up from 36% in 2025.
The numbers are even higher in specific parts of the industry. Among developers working on free-to-play games, 58% reported using generative AI, while 70% of mobile-only studio workers said they use the technology in their workflows.
AI becomes a practical creative tool
For studios under pressure to build richer games faster, generative AI can support tasks like prototyping, asset exploration, writing assistance, production planning, and iteration. While the technology remains debated in the industry, the survey suggests many developers are finding practical ways to use AI in day-to-day work.
- Growing adoption: More developers are experimenting with AI than last year.
- Strong mobile uptake: Mobile studios appear especially open to AI-assisted workflows.
- Creative acceleration: AI tools may help teams test ideas and iterate more quickly.
The broader win is that AI is becoming another tool in the game development toolbox, helping creators explore ideas, streamline production, and potentially bring more imaginative games to players.