Google brings more transparency to AI-generated advertising
Google is adding a new way for people to see when an ad was created or edited with AI. The disclosure appears inside the company’s “My Ad Center” panel, which users can open from ads on Google Search, Google Discover, and YouTube.
The new label will appear under a “how this ad was made” section, giving viewers clearer information about the role generative AI played in producing the ad. It sits alongside existing controls that let users block, report, or learn more about the ads they encounter.
This is a meaningful step for AI transparency at internet scale. By automatically labeling ads made with Google’s own generative AI advertising tools, the company is helping set expectations for how AI-assisted commercial content should be disclosed.
- Better user awareness: People can quickly understand whether AI helped make an ad.
- More accountable AI use: Labels encourage clearer standards for advertisers.
- Broad reach: The change affects major Google surfaces, including Search and YouTube.
As generative AI becomes a bigger part of marketing, clear labeling can help build trust between platforms, advertisers, and users. This update shows how AI can be integrated into everyday products while still giving people useful context and control.