Google is rolling out a new feature that gives readers more control over the news and information they see online. With a new button, users can mark publishers as preferred sources across Google Search, Discover, and Google News.
This is a meaningful win for publishers navigating the rapid shift toward AI-powered search. As AI summaries answer more queries directly, many news organizations have worried about declining referral traffic. Google’s new preference tool gives them a practical way to strengthen direct relationships with loyal readers.
Why it matters
By allowing people to actively choose trusted outlets, Google is creating a more user-driven discovery model. That could help quality publishers remain visible while still supporting the convenience of AI-enhanced search experiences.
- More reader control: Users can prioritize sources they trust.
- Better publisher visibility: Preferred outlets may appear more often across Google surfaces.
- Support for trusted journalism: The feature encourages ongoing engagement with credible publishers.
While the broader transition to AI search is still unfolding, this update is a positive step toward balancing innovation with a sustainable publishing ecosystem.