Google is taking a major step toward a more agent-powered web by opening Gemini and Search to more apps and services. A new developer platform will allow businesses to bring their offerings into Google’s AI experiences, potentially changing how people find and interact with digital tools.
The big win: instead of users needing to jump between websites and apps, AI agents could help surface the right service at the right moment. That could make everyday tasks—like booking, shopping, planning, or getting support—faster and more intuitive.
Why this matters
For businesses, this creates a new pathway to discovery inside some of the world’s most widely used AI and search products. For consumers, it points to a future where apps are less siloed and AI can help connect intent with action more seamlessly.
- More opportunities for developers to integrate with Gemini and Search
- Better app and service discovery through conversational AI
- A stronger foundation for useful AI agents across the web
While the full impact will depend on adoption, Google’s move signals growing momentum behind AI as a new interface for the internet—one that could make services easier to access and businesses easier to find.