Itaú is taking a major step toward AI-powered banking by building generative AI tools for use across its customer base and workforce. Through its AI First strategy, the bank is applying conversational AI and governance systems in one of Brazil’s most highly regulated industries.
At the center of the effort is ia.i, a conversational interface designed to make generative AI more accessible for customers and employees. By bringing AI into everyday banking interactions, Itaú has the potential to improve support, streamline internal workflows, and make digital services more intuitive.
Responsible AI at enterprise scale
Alongside ia.i, Itaú is using IARA, a governance platform that helps guide the responsible use of AI. This is especially important in financial services, where reliability, oversight, and compliance are essential for earning trust.
- Generative AI is being applied in a real-world banking environment.
- Governance is being built into the deployment strategy from the start.
- The initiative could serve as a model for AI adoption in regulated industries.
For AI progress, the win is clear: a major financial institution is moving beyond experimentation and building the foundations for broad, responsible AI access. Itaú’s approach shows how generative AI can be deployed at scale while keeping trust and governance front and center.