Klaviyo is making a strategic AI move with its acquisition of Agency, bringing serial entrepreneur Elias Torres into the company as chief product officer.
The reunion is especially notable because Torres will lead Klaviyo’s work on AI agents, a fast-growing area of AI focused on helping businesses automate tasks, personalize interactions, and make software more proactive.
Why it matters
For e-commerce companies, AI agents could become powerful tools for improving marketing, customer support, product recommendations, and operational workflows. By adding experienced product leadership and AI-focused talent, Klaviyo is positioning itself to make these capabilities more accessible to online merchants.
- Business impact: More automation and smarter customer engagement for e-commerce brands.
- Product momentum: Klaviyo is deepening its investment in AI-native tools.
- Founder expertise: Elias Torres brings entrepreneurial and product-building experience to the role.