Melius, a startup founded by former Ramp engineers, has raised $20 million after scrapping its original product and refocusing on a new opportunity: tools that help generate creative assets and marketing campaigns.
Rather than concentrating on helping marketers manage and optimize ad spend, the company is now moving closer to the creative process itself. That shift could make campaign production faster, more accessible, and easier to scale for marketing teams.
Why it matters
AI is increasingly becoming a practical partner for businesses that need to produce high-quality content across many channels. By targeting creative asset and campaign generation, Melius is tapping into a major pain point for modern marketing teams: turning ideas into usable campaigns quickly.
- Fresh capital: The $20 million raise gives Melius room to build and refine its platform.
- Clearer focus: The pivot moves the company toward creative generation rather than media spend optimization.
- Business impact: AI-powered campaign tools could help teams reduce production bottlenecks and launch faster.