Merge is expanding its use of OpenAI technology across product, marketing, sales, and operations, demonstrating how AI can become a practical productivity layer throughout a modern company.
According to OpenAI, Merge uses tools including GPT-6 Astra, ChatGPT, and Codex to review product code and support marketing work. That means AI is helping both technical teams and go-to-market teams move faster on everyday tasks.
AI as a cross-functional teammate
Beyond software development, Merge teams are applying AI to work such as planning executive dinners and preparing sales updates. These are the kinds of time-consuming coordination and communication tasks where AI can help employees focus more energy on strategy, customer relationships, and execution.
- Product: AI assists with reviewing code and improving engineering workflows.
- Marketing: Teams use AI to support content and campaign-related work.
- Sales and operations: AI helps prepare updates and organize high-value business activities.
While this is not a scientific breakthrough, it is a strong example of real-world enterprise AI adoption. Merge’s use case shows how AI tools are increasingly becoming embedded in daily workflows, helping businesses improve speed, coordination, and team productivity.