Meta is giving its Muse AI agent a more lifelike presence: US users can now video chat with Muse as a customizable animated avatar. Instead of interacting only through text or voice, people can now see a character respond on screen, making the experience feel more conversational and emotionally engaging.
The update highlights a growing shift in consumer AI toward interfaces that feel less like tools and more like companions. By letting users personalize Muse’s appearance and interact through video, Meta is experimenting with a more expressive kind of AI assistant that can fit into entertainment, social connection, and everyday digital routines.
Why it matters
- More natural interaction: Video avatars can make AI conversations feel warmer and easier to follow.
- Personalization: Customizable characters give users more control over how their AI presence looks and feels.
- Consumer AI evolution: Muse points toward AI agents that are designed to be persistent, familiar, and approachable.
The launch also sets the stage for Meta’s upcoming Tamagotchi-like wearable, which is designed to bring Muse into a more constant, embodied form. While still early, this is a notable step toward AI assistants that are not just smart, but also expressive, playful, and more deeply integrated into daily life.