Meta’s new AI agent Muse is off to a fast start, with new estimates from Appfigures suggesting it has attracted more downloads and daily active users in the U.S. and Canada than ChatGPT did over the same period following its mobile debut.
That early momentum is a notable signal for the consumer AI market. ChatGPT’s mobile launch helped define the first wave of mainstream AI assistant adoption, so Muse outpacing that benchmark points to how quickly public interest in AI tools continues to expand.
Why this matters
- Broader access: More people are trying AI assistants through familiar mobile app experiences.
- Consumer momentum: High daily active usage suggests Muse is not just being downloaded, but actively explored.
- Healthy competition: Strong launches from major AI players can accelerate better features, usability, and reliability.
While these are early estimates, Muse’s launch shows that AI agents are moving rapidly from novelty to everyday utility. If Meta can sustain engagement, Muse could become an important new gateway for millions of users discovering practical AI help on mobile.