BusinessFriday, July 24, 2026· 1 min read

Midjourney Expands Its Creative AI Ambitions With Co-Star Acquisition

Source: TechCrunch AI

TL;DR

Midjourney has acquired Co-Star, the popular astrology app, signaling that the AI lab is looking beyond image and video generation. The move points to a broader future for AI-powered consumer experiences that blend creativity, personalization, and everyday digital products.

Key Takeaways

  • 1Midjourney has acquired the astrology app Co-Star.
  • 2The deal suggests Midjourney is expanding beyond its core image and video generation work.
  • 3Co-Star could give Midjourney a consumer-focused platform for more personalized AI experiences.
  • 4This is a notable business move in the evolving creative AI market.

Midjourney is widening its AI ambitions with the acquisition of Co-Star, the astrology app known for its highly personalized consumer experience.

While Midjourney is best known for AI image generation and its growing work in video, this move suggests the company is exploring how generative AI can reach users in new formats beyond creative tools alone.

Why it matters

The acquisition brings together Midjourney’s strength in AI-generated media with Co-Star’s experience building a distinctive consumer app. That combination could open the door to more personalized, creative, and interactive AI products.

  • Business expansion: Midjourney is moving beyond its original creative generation niche.
  • Consumer AI potential: Co-Star offers a direct-to-consumer product foundation.
  • Creative personalization: The deal may help shape new kinds of AI-driven digital experiences.
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