OpenAI is moving beyond software and into new ways of experiencing AI in daily life. In an interview with Joanna Stern, OpenAI president Greg Brockman said the company is building a “family of devices” for interacting with its AI models.
Although Brockman did not confirm whether the lineup includes a smart speaker, wearable, or another form factor, the message is clear: OpenAI is exploring hardware designed around conversational AI from the start. That could help make AI assistants feel less like tools you open in an app and more like helpful companions available when needed.
Why this matters
Today’s AI chatbots mostly live inside phones, laptops, and web browsers. Purpose-built devices could open the door to more natural voice-first interactions, hands-free support, and AI assistance that fits more smoothly into homes, workplaces, and everyday routines.
- More intuitive access: Dedicated devices may reduce friction for people who do not want to rely on traditional screens.
- New design possibilities: OpenAI’s work with Jony Ive suggests a focus on thoughtful, human-centered hardware.
- Everyday usefulness: AI devices could support tasks like planning, learning, communication, and productivity in more ambient ways.
There is still plenty to learn, including what the devices will look like and when they will launch. But OpenAI’s hardware ambitions signal an exciting next step: bringing powerful AI out of the browser and into more accessible, real-world experiences.