A Step Toward More Transparent AI Advertising
Pennsylvania Governor Josh Shapiro has signed the Artificial Intelligence Deceptive Advertising Act, requiring disclosures on ads that are significantly generated or modified by AI. The law covers a wide range of formats, including still images, video, audio, and text.
The positive impact is straightforward: consumers will have more context when they encounter AI-made marketing. By requiring labels in the same format as the ad itself, the law aims to make disclosures visible and understandable rather than hidden in fine print.
For businesses, this creates a clearer path for using AI creatively and responsibly. Brands can still benefit from faster production, lower costs, and new creative possibilities while signaling honesty to their audiences.
- Consumers gain transparency about how ads are made.
- Businesses gain clearer rules for responsible AI marketing.
- AI adoption gains trust through practical disclosure standards.
As one of the first state-level moves of its kind, Pennsylvania’s law could become a model for balancing innovation with accountability in advertising.