Radisson Hotel Group is bringing hotel discovery directly into ChatGPT, giving travelers a more conversational way to plan where to stay. Built in partnership with Accenture using OpenAI technology, the plugin is designed to help users find, compare, and book hotels while organizing their trips.
Instead of jumping between multiple search pages, travelers can ask ChatGPT for hotel options that match their needs, preferences, and destination plans. This kind of AI-powered interaction can make travel planning feel faster, more intuitive, and more personalized.
A practical AI win for hospitality
The launch highlights how established travel and hospitality brands are moving AI from experimentation into real customer-facing tools. By embedding hotel discovery into a familiar conversational interface, Radisson is making booking support more accessible and convenient.
- For travelers: easier hotel comparison and trip planning.
- For hospitality: a new channel for personalized customer engagement.
- For AI adoption: another real-world example of generative AI improving everyday services.