BusinessMonday, October 19, 2026· 2 min read

Replika Founder Launches Wabi, a Free Personal AI Assistant

TL;DR

Eugenia Kuyda, founder of Replika, has launched Wabi, a new personal AI assistant inspired by an idea she first pitched more than a decade ago. The free, downloadable tool brings long-envisioned AI companionship and productivity support closer to everyday users.

Key Takeaways

  • 1Wabi is a new personal AI assistant from Replika founder Eugenia Kuyda.
  • 2The product builds on an assistant concept Kuyda pitched at TechCrunch Disrupt 12 years ago.
  • 3Wabi is positioned as a free, downloadable AI tool available to anyone today.
  • 4The launch highlights how long-running AI ideas are becoming practical consumer products.

Eugenia Kuyda, best known as the founder of Replika, is bringing a long-held AI vision to life with Wabi. The new startup offers a personal AI assistant that is free and downloadable, making the technology accessible to a broad audience from day one.

What makes the launch especially notable is its full-circle story: Kuyda first pitched the idea of an AI assistant at TechCrunch Disrupt 12 years ago. Now, with major advances in conversational AI and consumer adoption, Wabi arrives at a moment when personal AI tools are becoming far more capable and useful.

Why it matters

  • Accessible by design: Wabi is available for free, lowering the barrier for people to try a personal AI assistant.
  • Founder experience: Kuyda’s background with Replika gives the project deep roots in human-centered AI interaction.
  • Consumer AI momentum: The launch reflects a broader shift from AI demos and concepts to everyday products people can actually use.

For users, Wabi could represent another step toward AI assistants that feel more personal, approachable, and integrated into daily life. For the AI industry, it is a reminder that some of today’s most promising products are ideas that were ahead of their time just a decade ago.

Get AI Wins in Your Inbox

The best positive AI stories delivered to your inbox. No spam, unsubscribe anytime.