Apple’s Siri gives users more control over their conversational data
According to reporting from Bloomberg cited by The Verge, Apple is planning a more chatbot-like Siri in iOS 27 that includes a new option to automatically delete chat histories. Users will be able to choose whether conversations are saved for 30 days, one year, or kept forever, putting clear and simple retention choices in the hands of device owners.
Privacy as a product differentiator. Apple has long leaned into privacy as a core selling point, and configurable auto-deletion is a practical expression of that stance as assistants become more conversational. Rather than only offering ephemeral or incognito modes, Apple’s approach gives users a spectrum of options so they can balance convenience with privacy on their own terms.
The feature signals a thoughtful roll-out as Siri grows more capable: by building trust through transparent data controls, Apple can encourage wider adoption of AI-powered features while addressing common user concerns. For everyday users, that means a more powerful assistant with privacy guardrails they can actually manage.
What to watch next. Expect Apple to position these controls prominently when it unveils iOS 27, and look for how retention defaults, UI clarity, and deletion mechanics are implemented. Clear defaults and easy controls could make this a model for privacy-forward AI interactions across the industry.