Bluesky launches Attie to make personalized feeds smarter and more open
Attie is Bluesky’s latest app that leverages AI to help people build custom feeds on the open atproto social networking protocol. Rather than relying solely on a single platform’s black-box ranking, Attie assists users in composing feeds that match their interests, surfacing accounts, posts, and topics it predicts will be valuable.
The result is faster, more relevant discovery: users can create niche or broad feeds with the help of suggestions and automatic curation from models tuned to the social graph and content signals available through atproto. That means less time scrolling and more time engaging with content that matters to each individual.
Why this matters:
- Users gain more control over their timelines through AI-driven recommendations that remain user-configurable.
- Because Attie runs on an open protocol, developers and creators can build compatible tools and experiment with new feed formats and personalization models.
- The approach reduces dependence on opaque, centralized algorithms, promoting transparency and user agency in content curation.
Bluesky’s push with Attie highlights a positive path for AI in social media: using models to empower individual choice and surface diverse content while embracing interoperability. As third-party apps and models iterate on the open atproto foundation, users stand to get smarter, more customizable feed experiences across the social web.